Again and again, when individuals are acquainted with network marketing sales, they are informed that this kind of business isn’t about sales, but its about something completely different. The cold truth is that in MLM you must make sales if you want to to make money, just as in in all other business. Below I’ll disclose 3 of the biggest lies being spread, and the reality behind them.
Number one. “Its not selling, its sharing”. This is one of the biggest expressions being spread to brand new MLM sales distributors.
The absolute truth is that with network marketing sales, as in any business, at its most core level is about exchanging value, in this situation cash for products or business opportunity. The entire sharing mentality is often sold to brand new MLMers who have a huge phobia of doing real selling.
The sharing approach is really just one individual counting on the
relationships that they enjoy with friends and family, and the bond they have attained with them. It is used as a leverage point to build their business and market their MLM products or opportunity.
Number 2 “We are not in sales, we educate individuals on deciding better choices”. Educational selling is a very well known tool in the sales and marketing business, and in network marketing sales also.
An excellent example of this can be seen at home depot. One thing that a lot of individuals love about home depot is that they give classes and how to expos on how to actually do home repairs and projects. This is an awesome example of educational marketing at its best.
They invite a targeted group who wants to learn particular thing, they instruct them that one task, and then have the sale in extremely easy manner.
One can view this technique carried out many ways in network marketing sales with educational sessions, webinars, conference calls. All with a goal of educating individuals which makes the sale easier.
Third “The product sells itself”. A product doesn’t sell or market itself, individuals sell products, all the way. Attempt this as a way to understand this idea. Purchase a large box of the latest latest and greatest juice, top of the line, best in the market.
Ok, put the box of stuff in the driveway, and put it there for a couple days.
Does the juice automatically leap up and sell itself? Is there a sale made without a person actively working to sell the product?
No, actual individuals being in front of targeted individuals and
demonstrating the benefits of products or opportunity is what clinches the sale, not the item itself.
I hope that talking about some of the truth in network marketing sales up what the business is trully about. Just as in other businesses, a sale must happen in order for money to be made.
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